Fundraising Strategies

Posted 9/18/21 I have delivered a significant number of presentations as a salesperson in the business world, mostly promotional with the goal of satisfying specific needs of potential customers. I have also performed presentations in fundraising to attract donors, which requires an approach that differs from business. Fundraising through public speaking is equivalent to an

Posted 7/6/21 So what is the basic difference between sales and fundraising? It would appear as though a sales person could step right in and become a fundraiser based on similar skills, but it is not that easy and not always the case (and I have done both yet still wrestle with explaining the differences).

Posted 7/6/21 When making a career move to the nonprofit, specifically sales to fundraising, I noticed a subtle difference between the two, among others. I was accustom to keeping my foot on the gas in sales roles as it felt like the competition was always applying pressure and if I didn’t close deals quickly or

Posted 8/21/21 When I was a salesperson for a wood refinishing company, I learned the hard way that managing customer expectations was tremendously important. Because the company provided a specialized type of service, the outcome of a refinishing job could be unpredictable. Regardless of the color chosen from the samples by the customer, a natural

Posted 7/14/21 When looking through job ads for open positions in fundraising (as well as sales), many employers use words such as “high energy,” “fast-moving,” “active,” “outgoing,” and “persistent,” which has been the rule of hiring for several years. Awhile back, there was a psychological tool called the Myers-Briggs Personality Inventory which was used often