Author name: rjpesavento

Be Prepared

Posted 12/3/25 When I graduated college, my first job was a sales position at a small, entrepreneurial business, and the first thing I learned was the “Elevator Speech.” After so many years in both sales and fundraising, I began to realize the value of an effective and concise message. The Elevator Speech was named for […]

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It’s the Mission

Posted 1/26/25 As a former salesperson who transitioned to a career in nonprofit fundraising, I have discovered some unique differences in operations between both types of organizations that I did not expect. In this case, the mission. While both for-profits and nonprofits typically maintain mission statements to remain focused on the reason they exist, one

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